The short answer is no or very occasionally!

As a small product business, one of the biggest challenges is finding the right balance between making a profit and not devaluing the product or the hard work that goes into creating it. Many small businesses turn to sales or large discounts as a way to drive revenue, but this can ultimately do more harm than good.

One of the main reasons to avoid sales and large discounts is that they can devalue the perceived worth of the product. Customers may come to expect discounts and sales, and may be less likely to purchase the product at full price. This can make it difficult for the business to maintain consistent revenue and profit margins.

Another reason to avoid sales and large discounts is that they can make it difficult for the business to maintain its brand image. A high-end, luxury brand may struggle to maintain that image if they are constantly offering discounts and sales. This can lead to confusion among customers and make it difficult for the business to establish a clear brand identity. 

So, what can small product businesses do instead of sales and large discounts? One option is to focus on building a strong brand and creating a loyal customer base. This can be done through excellent customer service, high-quality products, and consistent branding and messaging.

Another option is to offer added value to customers in other ways, such as through loyalty programs or exclusive promotions for repeat customers. This can help to build a sense of exclusivity and encourage customers to continue to purchase from the business.

In addition, small product businesses can also focus on building relationships with influencers and media outlets to increase brand awareness and drive traffic to the website. This can help to drive sales and increase revenue without the need for discounts or sales.

Ultimately, as a small product business, it is important to find a balance between making a profit and maintaining the perceived worth and integrity of the product. By focusing on building a strong brand, creating added value for customers, and building relationships with influencers and media outlets, small product businesses can drive revenue without resorting to sales or large discounts.

It is also important to remember that, as a small business, it is not always about having the lowest price point or giving discounts, but about the quality, craftsmanship and uniqueness of the products you are offering. Customers are willing to pay a premium for products that are well-made, unique, and offer real value. 

In conclusion, while sales and large discounts may be tempting as a way to drive revenue, they can ultimately devalue the product and the hard work that goes into creating it. Instead, small product businesses should focus on building a strong brand, creating added value for customers, and building relationships with influencers and media outlets to drive revenue. Remember, it’s not always about the price, but the value of what you are offering.